Brainient launches the world’s first XBOX Kinect-compatible interactive ad
Today is a big day for Brainient as we are launching the first XBOX Kinect-compatible interactive ad. We are very proud to be the first ones to develop the technology that replicates the user behaviour of an XBOX Kinect game and use it for the movie trailer of ‘The Hobbit’. The way people can engage and interact with the ad is through hand gestures similar to any XBOX Kinect game: they can swipe, zoom-in, zoom-out or wave in order to interact with the video. Viewers can also find out more about the movie, read the cast’s biographies, watch “making of” videos or flip through a photo gallery for ‘The Hobbit’.
The development of this innovative ad complements our transition to cross-device interactive advertising as our BrainRolls can now be used by advertisers across PCs, tablets, smartphones and Connected TVs. As you can see, we are ready to take over the multi-screen world!
Stay tuned for a video demo of our XBOX Kinect interactive ad and in the meanwhile check the sneak peek below: