Brainient launches the world’s first XBOX Kinect-compatible interactive ad
By sabina | September 25th, 2012 | 4 Comments | Innovation, Our stuff
Today is a big day for Brainient as we are launching the first XBOX Kinect-compatible interactive ad. We are very proud to be the first ones to develop the technology that replicates the user behaviour of an XBOX Kinect game and use it for the movie trailer of ‘The Hobbit’. The way people can engage and interact with the ad is through hand gestures similar to any XBOX Kinect game: they can swipe, zoom-in, zoom-out or wave in order to interact with the video. Viewers can also find out more about the movie, read the cast’s biographies, watch “making of” videos or flip through a photo gallery for ‘The Hobbit’.
The development of this innovative ad complements our transition to cross-device interactive advertising as our BrainRolls can now be used by advertisers across PCs, tablets, smartphones and Connected TVs. As you can see, we are ready to take over the multi-screen world!
Stay tuned for a video demo of our XBOX Kinect interactive ad and in the meanwhile check the sneak peek below:
Breakfast & Brains 2, what a blast « BrainBlog September 26, 2012 @ 11:44 am
[...] interactive ad and people loved playing with it. You can read more about the ad on our blog here or on TechCrunch. If you’re really curious to see a demo, you can now do so [...]
Cloudburst September 28, 2012 @ 2:11 pm
[...] To kick things off they demonstrated the world’s first interactive video ad compatible with the XBOX Kinect. Viewers can now use hand gestures like swipe, zoom-in, zoom-out or wave in order to interact with ads from the back of their couch. Very clever stuff and you can read more here. [...]
Brainient help XBOX wave hello to interactivity | Brand Action Group October 1, 2012 @ 10:04 am
[...] compatible advert which allows XBOX Kinect 360 users to interact with the latest ad for the movie ‘The Hobbit’. Zooming in and out of the ad, watching added extras and behind the scenes footage are all [...]
Brainient XBOX Kinect interactive video ad making of « BrainBlog October 9, 2012 @ 2:32 pm
[...] our awesome team in Romania, we can now share with you a very cool ‘making of’ of our XBOX Kinect interactive ad. We’ve filmed the guys in action, from the moment they started sharing ideas to the final [...]