Company reveals rebrand and updated features to its interactive advertising platform BrainRolls, as it plans future expansion
New platform features make Brainient the leading interactive mobile advertising solution
London-based startup matures after five years, unveiling new logo, website and branding, to position itself for growth.
London, UK. 12.00pm BST 3rd April: Brainient, Europe’s leading interactive advertising platform, has today revealed numerous updates to BrainRolls – its platform for creating campaigns. This follows a new look for the maturing young company as it plans further expansion across Europe and Asia.
BrainRolls, a platform for creating campaigns that work across all devices, has been updated with a range of new features to enable anyone to easily and quickly create and monitor their interactive video adverts online. The updated features allow agencies, creatives and clients to collaborate on any project more effectively, with an updated reporting dashboard which shows all key information about a campaign in a simple interface, containing custom data along with the standard industry metrics.
These reports can now be shared through a live analytics dashboard on a per campaign or creative basis, with the user selecting which data should be included. Following a link, the viewer can see this data in real-time online, which can constantly be updated so there is no need for further reports to be generated and shared.
The studio wizard has also been improved and redesigned with a new format-driven approach and simple user interface that allows anyone to create an interactive campaign. The wizard comes with a range of formats and the ability to do custom formats, such as flash animations within the video, only available on the BrainRolls platform.
Brainient also provides mobile and tablet support within the studio and can design connected TV campaigns, a unique proposition for the company. New formats will be added to the studio wizard in the coming months, which will include mobile interstitials and mobile and tablet specific formats.
To coincide with the updated features of BrainRolls, the company has undergone a complete rebrand in order to position itself for growth as it looks to Europe and Asia, with the US not far behind.
Emi Gal, CEO and founder of Brainient, said: “Brainient is maturing as a company. We’ve been through an exciting stage of growth and change, and after five years we felt we needed to develop our brand, while maintaining the friendly tone and nature of a startup company.
“We’ve had fantastic feedback from our clients on the updated features and we are in a great position to expand the company further across Europe and Asia, cementing ourselves as a serious player in the global interactive advertising industry.”
Other new features of the BrainRolls platform include:
Account analytics – Easily view what campaigns you are running and how they are performing
Automated suggestions – Brainient can now advise users through the platform on how well a campaign is running and suggest how it could be optimised
Live multi-sized previews – A preview of the self-created interactive video with changeable size to see exactly how it looks in all sizes
Asset library – Upload all assets for a creative quickly and easily at once
Complete tracking solution – Add external tracking pixels to the video, but also to quartiles and custom events within the interactive video unit
Live video ad servicing template (VAST tag) – The VAST tag is always live within the unit, meaning that any changes made mid-campaign will automatically be updated.
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We are a VC-backed ad-tech company headquartered in London, UK. BrainRolls, our flagship product, allows our customers to create, deliver and measure interactive campaigns across any device. We work with some of the largest broadcasters in the world including ITV, Channel4 and Channel5, and have created campaigns for numerous brands including Disney, ASOS, Coca Cola, BMW and LEGO.