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LONDON, UK, 16 January 2012 – Brainient (www.brainient.com), a UK-based video
advertising technology company today announced that it has closed $1.8 million in funding from
a collective of strategic investors. The round was led by Prague-based Credo Ventures. Other
backers include Atlas Venture (investors in DataXu, AdSafe Media, OwnerIQ) and Estag Capital
(investors in RevenueMax, Germany’s leading yield optimization platform). Existing investors
Sherry Coutu and 500 Startups also participated in the round.
The capital will be used to expand the company’s client services and technology teams, by expanding its offices in London and Bucharest and opening a new office in New York.
Brainient's technology helps advertisers increase the engagement and performance of their video adverts through the company’s two products: BrainRolls, an interactive video platform that enables advertisers to insert rich-media interactive elements into their video ads and BrainAds, the first and only personalised video retargeting platform in the world.
The company has enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon, GetTheLabel and GlassesDirect. BrainRolls generated, on average, three to five times higher CTRs than non- interactive pre-rolls, and customers saw click-to-sale conversion rates of up to 10% with Brainient’s personalised video retargeting platform, BrainAds.
“Last year was a very strong year for Brainient and gaining investors with local insight and knowledge from the world’s largest video markets – the US, UK and Germany – will be extremely valuable to us as we scale the company globally” said Emi Gal, Brainient’s co-founder and CEO.
“We believe that Brainient’s products will help advertisers increase the effectiveness of their video advertising campaigns while improving the viewing experience for consumers. It’s an exciting company in the world’s fastest growing advertising medium and we’re thrilled to be part of it” explained Ondrej Bartos, Partner at Credo Ventures, who has also joined Brainient’s board of directors.
For more information about Brainient visit http://www.brainient.com.
About Credo Ventures
Based in Prague, Czech Republic, Credo Ventures is a venture capital firm established in 2009 with the goal to become a premiere venture capital firm investing in early stage companies in the fields of Internet, IT and Health in Central Europe. Credo Ventures believes in entrepreneurship and the ability to take Central European projects and companies from zero to success on a global scale. Credo Ventures builds upon strong international relationships; its Advisory Board is headed by technology visionary and investor Esther Dyson and its Investment Committee Chairman is Markus Pedriks, a PE/VC industry veteran. More information can be found at www.credoventures.com or through inquiries to firstname.lastname@example.org.
May 3, 2011 - London, UK: Brainient, an interactive video advertising platform based in the UK launches Create Station (www.createstation.co.uk), a tool that enables people to take any YouTube video, playlist or channel and create their own branded TV station.
The project was created to celebrate the relaunch of Brainient’s interactive video editor, BrainStudio, a tool that enables video creators and advertisers to take an existing video and add interactive elements to it, from real-time social media data to contact forms, polls or RSS feeds. BrainStudio is currently being used by companies like WebTV Enterprise, FOX Networks and SeeSaw and Brainient’s technology has powered over 100 interactive video advertising campaigns over the past 12 months.
Brainient has partnered with Albion London, one of the leading digital agencies in the UK, to build Create Station, enabling people to “brand” their YouTube videos. Users just have to type in the name of their station, select a theme, paste the URL of a YouTube video, playlist or channel and have their own personalised TV station in just a few seconds.
“We’re thrilled about the relaunch of BrainStudio, our interactive video editor. We’ve built Create Station to showcase some of the editor’s capabilities in a fun and simple way. It’s so easy to use even my dad could do it” said Brainient’s founder, Emi Gal.
Brainient is a Seedcamp company that raised $800,000 in VC funding last year in a financing round that included Dave McClure, Sherry Coutu, Alex Hoye, Algy Williams and led by Arts Alliance (investors in LOVEFILM, Blinkbox and Kenshoo).
For more information about Create Station (www.createstation.co.uk) or Brainient (www.brainient.com), please contact:
sabina at brainient.com
+44 (0) 7825 662 406
Brainient creates products that help video publishers & advertisers create more effective experiences for their viewers. The company is a Seedcamp 2009 Winner, part of the Global Entrepreneurship Programme of the UKTI and one of The Daily Telegraph’s 2011 Startup 100 finalists.